![]() I feel so strongly about this product that I could be an Avon lady selling this item door to door! Go find now! And drink up! ![]() Justin and Douglas consider the fast growth of their product to be proof that mainstream success can be achieved by a radically progressive marketing-free company without having to compromise on its social, environmental and economic values. And now, you can find it in bodegas, Fresh Direct, and many grocery stores. Harmless Harvest was started in 2009 (but the product took two years to be developed) by two friends, Justin Guilbert and Douglas Riboud, who were interested in creating a company committed to “positive consumerism and natural capitalism.” Their product was first sold exclusively at Whole Foods until December 2011. The main difference of the taste of the coconut water is due to their technique of HIGH PRESSURE pasteurization ( HPP) versus heat pasteurization (which changes the taste significantly). Harmless Harvest sources their coconuts from small organic argoforestry farms, then they use a high-pressure process without heat to create this heavenly raw coconut drink. ![]() It honestly feels like you are drinking straight from a coconut (someone called Harmless Harvest “Vacation in a bottle” and I could not agree more). It wins everything - taste, approach, and bottle. The crisp, sweet, and nutty flavor of Harmless Harvests’ 100% raw, organic coconut water leaves competitors in the dust. Made me even more sold on the authenticity and quality of this product. ![]() A few hours later, I got a lovely email response. Literally after bottle number 3 in 24 hours, I sent an email to Harmless Harvest to see if they sold cases directly (I like going straight to the source versus going to a big supplier). ![]()
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